TCBY Opens in Malaysia Oasis Damansara!

Famous Brands’ New Quick Service Restaurant Guide Helps Potential Franchisees Launch Their Business

• determining if you are ready for the challenge
• the franchise advantage
• the dual branding advantage
• the costs involved in setting up a QSR
• get funded
• the next step

Fro Yo Still A Go Go

The Frozen Yogurt Health Craze Continues

The frozen yogurt health craze that began more than 20 years ago shows no signs of stopping. In fact, it’s gaining momentum with a powerful reclamation that has put the focus on creating an even healthier frozen yogurt. This new version puts the spotlight on the yogurt, embracing a tart new flavor thanks to the addition of lower fat and super healthy probiotic Greek yogurt. And, customers like what they’re tasting. According to an article in U.S. News & World Report, frozen yogurt franchises have experienced some of the highest growth of any of the chains they track.

Novelty accounts for part of the frozen yogurt craze, with consumers gobbling up the opportunity to create their delicious custom swirl. And, TCBY has really delivered, providing endless new flavor combinations with the yogurt and the toppings. But, what keeps customers coming back is the fact TCBY tastes so good and it is good for them.

Sticking to reasonable portions is, of course, critical to any healthy diet. To keep sweet servings at their healthiest, the magic number is 3.5 ounces or 1/2 cup of frozen yogurt. Then, top it off with a tablespoon or two of the more indulgent treats or load up on the healthy fresh fruit options available.

Lisa Brown, Assistant Professor of Nutrition at Simmons College in Boston, said in the same U.S. News article that she approves of many of the new frozen-yogurt options, noting that tart flavors slow down the release of sugar in the body, which stabilizes appetite and energy levels. Greek yogurts, in particular, are a healthy option because of their concentrated protein that makes them creamy like ice cream without the fat and carbohydrates. Brown says it’s “reasonable” for treats to account for 10 percent of daily caloric intake. Sweeter news our ears may have never heard!

thinking about a tcby and mrs fields?

need help getting a loan to start your new venture?
our new financial guide can help!

• About the 10 financing solutions and the best one for you
• How to build a loan request and securely connect with thousands of local and nationwide lenders
• How to yield better terms saving you thousands
• How to find quick-close products that can put financing in your hands within 48 hours of qualification

TCBY Provides The X-Factor With Dual Brand Store Ownership

We all do it, as business builders we are looking for the key difference that will make a business successful, make it profitable. We look for the X-Factor. Well, at Famous Brands we have found the X-Factor. It’s dual branding. We’ve taken our two successful brands and combined them into a single offering that will delight and excite your customers.

TCBY and Mrs. Fields are both iconic brands that remain franchise favorites thanks to our in-demand product, unwavering brand loyalty, and over three decades of industry innovation and dominance. Our new easy operation dual-branded concept maximizes possible revenue per square foot, offering dual day parts and three revenue streams all in one location. And, we’re making our dual branding even cooler with an exclusive limited-time offer: $0 initial franchise fee for veterans and any conversion of an existing competitor’s frozen yogurt store. This makes our X-Factor sure to hit your sweet spot.

Love the Idea of Owning Your Own Franchise but Looking for Something a Little Different?

Ready to make the move into franchise ownership but craving something a bit more non-traditional? Well, at TCBY and Mrs. Fields we serve up plenty of options to choose from. Our non-traditional stores are perfect for airports, malls, travel plazas, and other locations where there is a captive audience of customers. TCBY and Mrs. Fields’ non-traditional options are designed to maximize sales while minimizing costs. What’s not to love about that?! In these locations, limited menu and staff make for an efficient operating environment while still being able to serve large numbers of customers.

One of the best things about TCBY frozen yogurt and Mrs. Fields freshly baked cookies (besides their must-have-it craveability) is that they can easily become a delicious, on-the-go treat. This makes them the perfect choice for locations full of customers but limited on space. Places like these:

airports	supermarkets	stadiums	train + bus stations
big box retail	colleges	theme parks	casinos

Here’s the Scoop: TCBY and Mrs. Fields Have Over 30 Years of Franchising Experience

The sweetest part about earning a reputation as an iconic brand is all the experience you gather along the way. And, just like we enjoy sharing a sweet treat with our many millions of happy customers around the world, we also delight in sharing all of our years of experience to help our franchisees achieve success right along with us.

Through our parent company, Famous Brands International, we have over 880 franchisees in 16 countries across the TCBY and Mrs. Fields brands. We have built a solid infrastructure that includes a team of industry experts and all the necessary resources to assist you with opening, operating, and creating your own sweet success story.

• Field-based support professionals dedicated to business operations and store profitability
• Regular, ongoing franchise location visits to consult, educate, and coach on best-in-class business practices
• Expert employee training and staffing

• Marketing plan for new store opening to help create awareness and trial
• Ongoing marketing plan and strategy to help attract new customers while maintaining current regular customers
• Marketing strategies that emphasize owning the community through local store marketing activities
• National Marketing Fund to combine funds from all of the TCBY franchise locations to build and maintain our exceptional brand awareness and preference

• Comprehensive FBU curriculum that includes education on products, equipment, store operations, marketing, staffing, accounting, and loss prevention
• Ongoing support of product and promotional launches
• Ongoing support via the company’s eLearning platform – FBUview
• National POS platform with comprehensive system support

• Real estate team to assist with market planning and site selection
• Proprietary site evaluation tool
• Construction and store opening team to assist with entire store opening process

Ready to learn more? Let’s talk.
Todd R. Haavind
Vice President of Sales
Famous Brands International
8001 Arista Place, Ste 600 | Broomfield | CO | 80021
P: 720-599-3351 | C: 720-272-7802
THaavind@famousbrandsintl.com

Our Yogurt And Cookies Are Taking Over The World

Together, TCBY and Mrs. Fields have more than 900 locations in 33 countries. But, that number will soon be growing. Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, has struck a sweet deal for overseas expansion with plans underway for 28 TCBY stores to open in Malaysia, Indonesia, Singapore, and Vietnam over the next 10 years. The ease of this expansion is fostered by the strategic partnership between Famous Brands and Malaysian-based Dewina Holdings Group, which owns and operates other franchises in the region including Café Barbera, Burger King, Quiznos, and Popeye’s Chicken & Biscuits.

“We are thrilled to expand our footprint in Asia so that we can continue to introduce our legacy brands to more consumers worldwide,” says David Bloom, chief operating officer for Famous Brands. “International demand for TCBY and Mrs. Fields Cookies remains strong, and we’re eager to partner with qualified partners to grow our presence internationally.”

• Three new Mrs. Fields stores in Riyadh, Saudi Arabia
• Three new Mrs. Fields stores in Thailand
• Two new Dual-Brand TCBY and Mrs. Fields stores in Pakistan
• One new Dual-Brand TCBY and Mrs. Fields store in Egypt

The company expects to open 30 stores globally in 2014, including several new market launches. Soon, you’ll be able to satisfy your craving for TCBY yogurt and Mrs. Fields cookies no matter where you are in the world.

thinking about a tcby and mrs fields?

need help getting a loan to start your new venture? our new financial guide can help!

Through our partnership with BoeFly, the online marketplace for small business loans, we are offering a FREE step-by-step informative guide that takes you through all you need to know to get the financing you need.

Whether you have an existing business that needs an expansion loan or working capital or a start-up seeking a commercial loan, BoeFly provides you answers to your most important questions for your business.

You’ll learn:

• About the 10 financing solutions and the best one for you
• How to build a loan request and securely connect with thousands of local and nationwide lenders
• How to yield better terms saving you thousands
• How to find quick-close products that can put financing in your hands within 48 hours of qualification

Ready to talk?

Todd R. Haavind
Vice President of Sales
franchise.tcby.com
8001 Arista Place, Ste 600 | Broomfield | CO | 80021
P: 720-599-3351 | C: 720-272-7802
THaavind@famousbrandsintl.com

what franchise concept is best for you?

When you are considering a franchise, you need to think about which concept works best for you. First, we strongly encourage you to study the market. Is there a clear audience for the product? Is the product category growing? Avoid gimmicks and theme-style concepts. Analysts say that most people often only visit theme restaurants once and don’t come back – been there, done that.

If you are just at the idea stage for your own business, why not take the TCBY and Mrs. Fields grand tour? This is the fun part. Visit our website at
 franchise.tcby.com.

Ready to learn more?
Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600 | Broomfield | CO | 80021
P: 720-599-3379 | C: 720-235-7288
eromero@famousbrandsintl.com

Before deciding on a franchise, ask yourself these four questions:

1. Can I make money?
2. Is there a clear point of difference?
3. Is there room for growth in my market area?
4. Am I comfortable with the franchise ownership group?

Essentially, deciding to invest in a franchise will depend on your finances, your experience, the time that you can commit to operating a business, and your personality. If you are comfortable working with a team and being told what and how to do something, a franchise may be the right move for you. If you are ready to join a successful team with over 880 operating businesses with 3 revenue streams, you are ready to consider an investment in a TCBY and Mrs. Fields franchise.  You’ll be part of our business family, perfectly primed for success.

Ready to learn more?

Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288
eromero@famousbrandsintl.com

what is the franchise advantage?

This is probably the number one question that we get asked by people thinking of entering the food business: Am I better off taking a franchise in an already proven concept or should I develop my own concept? Here’s how we answer that. In simple terms, franchising involves paying someone else for the right to use their success model.  We believe there is a significant value for you in an investment in a proven system like franchising offers. Here are some of the advantages of franchising versus going it alone:

An Instant Business – A franchisor offers you an instant business. You don’t have to worry about the name, the décor, the menu, or the marketing. It’s all done for you.

Support – Our franchise comes with support from the head office. If you have questions or concerns, you can always ask our experts. This is very helpful for new franchise owners who don’t always know what to do when they encounter certain problems.

Better Buying Power – Franchises have bigger buying power. Food and other inventory can often be purchased far cheaper than your local independent restaurant.

Name Recognition – Name recognition is a huge benefit of  the TCBY and Mrs. Fields franchise. You don’t have to worry about start‐up costs for advertising.

Ready to learn more?

Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288
eromero@famousbrandsintl.com

do you have what it takes to own a your own frozen yogurt and baked goods business?

The key ingredient common to all successful restaurant owners is passion. This business isn’t always easy, requiring lots of long hours. A passion for what you’re doing is essential to see you through when times get tough. In addition to passion, you also need to be an efficient multi-tasker. Owning a TCBY and Mrs. Fields has many components to their daily operations. As the owner, you will be required to wear many different hats to best manage all of these moving parts.

A great product is key, but there are many other elements that contribute to the success of your franchise like financing, human resources, marketing, and public relations. The real value of becoming a franchisee is that you’re walking into a proven system that has already strategized, tested, and implemented branding, operations, training, management, marketing, real estate, and construction processes and resources. And that’s what TCBY and Mrs. Fields is all about!

Ready to learn more?

Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288
eromero@famousbrandsintl.com

what’s the dual branding advantage?

Famous Brands is the parent company of two of the world’s most iconic brands: TCBY and Mrs. Fields. Who doesn’t love freshly baked cookies and cool, creamy frozen yogurt? No one we know! And, when you combine these two leading brands through our dual-branding innovation strategy, you get accelerated growth. Very sweet! Here’s how:

Maximize the Value of Brand Awareness

– This is one of the biggest costs of building a franchise business. By effectively offering two well-known brands simultaneously, business owners can leverage marketing power and 90% brand awareness.

Make Efficient Use of Space and Generate Savings

– Locating two hot franchises in a single property permits more efficient use of space. The two franchises sharing a traditional or non-traditional space may be able to share costs that would otherwise have to be duplicated.

Tap Into Buying Power

– The dual brands are not only part of a nationally established company, but they are also part of an 880 store operation with significant buying power.

Access Multiple Revenue Streams

– In addition to TCBY and Mrs. Fields traditional revenue streams, Mrs. Fields offers Mrs. Fields Gifting Stations – part of a three revenue opportunity for franchise owners.

Sell the Perfect Combination

– The two products are in the same marketing category, so they can be co-marketed easily and effectively as part of the dual branding offer.

Ready to learn more?

Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288
eromero@famousbrandsintl.com

Sam and Rubina Batt Bringing Much-Needed Cool To The South

Sam and Rubina Batt have been long-time fans of TCBY. So, when the TCBY close to their home closed, getting a deliciously healthy sweet tooth fix became very difficult. A move to Charlotte, North Carolina, proved the perfect location and time for the Batts to give it a swirl, opening their first TCBY store.

“Our customers were so nostalgic about the TCBY brand and so excited that we had opened one,” shared Sam. “We’ve had people waiting in lines out the door in the rain and coming in during snowstorms. It’s amazing!” Since opening their first store, the Batts have built a loyal customer base and have expanded into five additional locations, slowly turning their part of the South into one cool location.

You can read more about Sam and Rubina Batt’s franchising experience here on our website.

Ready to learn more?

Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288
eromero@famousbrandsintl.com

How TCBY Frozen Yogurt Can Satisfy Any Craving Without the Guilt

The next time you find yourself craving a forbidden treat, go ahead and dig in…to a frozen yogurt that is. Joy Manning, a James Beard award-nominated writer, editor, recipe developer, and member of the International Association of Culinary Professionals, has concocted some mind-blowing, delicious and healthy craving fixes for Shape magazine that are sure to satisfy your every urge.

Using the chart below, find your sinful craving and look to see the healthy TCBY frozen yogurt replacement. You get all the taste without any of the guilt. We know your craving will be completely satisfied, and you’ll be happy you didn’t sacrifice your good health. Fewer calories, tastes amazing, and it satisfies your every craving? It’s official, TCBY froyo is the best thing since sliced bread!

To receive a copy of How To Own Your Own Yogurt & Baked Goods Business just click here.

Ready to learn more?

Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288
eromero@famousbrandsintl.com

How TCBY has Remained the Country’s Best Yogurt for Over 30 Years…What’s Our Secret?

The Country’s Best Yogurt, known by millions as TCBY, has been a frozen yogurt innovator ever since our first shop opened in Little Rock, Arkansas, back in 1981. Hard work and a dedication to being the best have paved the way for us. Our goal back when we started is the same as it is today: Create delicious, healthier, low-fat frozen yogurt treats our customers will love. Our customers loved TCBY so much that just one short year after opening our doors, we began offering our frozen yogurt franchises.

In 2000, our TCBY frozen yogurt received a sweet little boost when we joined with Mrs. Fields fresh-from-the-oven cookies. Now we have two iconic brands operating under our parent company, Famous Brands International.

In 2005, TCBY renewed our commitment to delivering the very best overall experience to our customers by re-focusing our product offerings, and in 2007 we rolled out a new line of tasty yogurt-based smoothies.

In 2010, TCBY continued to innovate with the introduction of our new self-serve platform, perfect for attracting today’s active, on-the-go consumer.

In 2011, TCBY lead the industry with our Super FroYo, a new classification of super nutritious frozen yogurt.

In 2012, TCBY introduced Greek FroYo, with twice the protein and even less fat and sugar.

Today, TCBY continues to lead the market in nutrition, taste, and new product innovation, ensuring our customers enjoy their personally concocted yogurt and topping combinations as much now as they always have. And, our new contemporary design for our locations brings a calming Zen-like atmosphere so nothing gets in the way of enjoying the perfect swirl. That’s how TCBY continues as the category leader in the $1.7 billion frozen yogurt industry, with an impressive brand awareness that’s over 90%. And that’s why froyo lovers around the world still choose TCBY. The competition can’t lick us!

Ready to learn more?

Evelyn Romero
Vice President, Domestic Franchise Development
Famous Brands International
8001 Arista Place, Ste 600
Broomfield, CO 80021
P: 720-599-3379 C: 720-235-7288
eromero@famousbrandsintl.com

TCBY Is Serving Up Its Newest Business Opportunity…And It’s Sweet!

What’s delicious, refreshing, and ready in under 30 seconds? Your custom swirl from one of our new TCBY froyo to go healthy vending machines! Our new frozen yogurt vending machines are sweet news for entrepreneurs who are looking to get in on the explosive healthy vending machine trend.

• over 20 flavors and 4 toppings to choose from
• nutritious variety of options
• ready in 30 seconds
• low maintenance
• $42 billion US market

Ready to learn more? Visit the vending section on our website now.